Welcome

Welcome to the learning community designed and managed by Ms. Rita Callahan, instuctor of economics and mathematics. Most of you are current or former students from my classes. I trust you will enjoy this attempt to connect our studies to the real world. From time to time I will make observations on my experiences and things I read. I hope you will comment and add your observations as well.


There is much to learn form others, especially those whose experiences may differ from our own. As I mention elsewhere in this blog, this is my attempt to incorporate 21st century learning formats into the educational experience of my students. Perhaps this will invite some interesting discussions.





Thursday, May 5, 2011

New Great Wall web site

In 2010 I wrote about marketing US products in China. The first link I inserted was for Great Wall Advertising. The owner has changed the name to Great Wall Advisors and updated his online presence.I wanted to add this new information becasue this site will go live Monday May 9. I believe he has done an excellent job of explaining the benefits of his service and making his promotions user friendly. This is marketing but also creating demand. As one studies economics, one learns about the size of markets having a great effect on demand. For a company to expand its market to include such a large population as China's, would be a giagantic boost to demand for their product or service.

The articles and examples my friend includes on this site cite reasons for careful placement of products and use of effective slogans and wording in ads. Anyone looking to take advantage of this potential market would be wise to peruse this site and perhaps utilize the expertise of Great Wall Advisors.
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